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Iron in the Blood: How the Alabama vs. Auburn Rivalry Shaped the Soul of the South

Jay Busbee | Wednesday, Mar 31 | 4:30pm | Auditorium

Jay Busbee with his book, Iron in the Blood: How the Alabama vs. Auburn Rivalry Shaped the Soul of the South

An Atlanta native and senior college football writer for Yahoo Sports, Jay Busbee has long been an “interested observer” of the Iron Bowl, but over the last decade, his curiosity became a deep passion. In Iron in the Blood: How the Alabama vs. Auburn Rivalry Shaped the Soul of the South, Busbee turns that passion into a vivid chronicle of one of America’s fiercest sports rivalries.

The book traces the Iron Bowl from its 1890s beginnings to the present, detailing legendary coaches, players, and moments while exploring how football became woven into the identities of Alabama and Auburn. Busbee shows how this rivalry reflects broader Southern history , from Reconstruction and the Civil Rights era to modern culture, illustrating football’s power to shape society, energize communities, and fuel multigenerational devotion.

With eye-opening insights, rich play-by-play, and historical depth, Iron in the Blood is both a celebration of college football and a compelling story of how the game defines a state, its people, and its soul.

Reception generously hosted by Jane Garnett & David Booth

Sponsorships and Sponsor Tickets on Sale Now!

Ticket Sales for the General Public Begin September 1, 2026.

Ticket Pricing

Sponsorship

Early-access tickets for sponsors available now!

Premium

$85 ticket per lecture—Available Sep. 1!

General Admission

$50 ticket per lecture—Available Sep. 1!

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